In a striking showcase of his vocal power and artistry, Incredible Music signee Loye unveils “Story,” his first release of the year and a genre-blending hit that’s already creating a buzz. Following his last single “Happier,” this track isn’t just a comeback—it’s an anthem, fusing afrobeats, pop, and South African Amapiano’s signature log drums in a soundscape that’s as bold as it is relatable.
Teased for months to a chorus of fan excitement, “Story” takes listeners on a journey through the dreams and grit of young people on the hustle. With lyrics like “on Jesus, on Jesus, say poverty no go fit kill us,” Loye captures the ambition and struggles of today’s youth. In the hook, he sings “man no be Johnny just come, been on the road for long,” reminding listeners of his commitment and persistence.
The chorus—“story, story, story, say make I tell you story”—is catchy, heartfelt, and primed for sing-alongs on the airwaves, online, and at live shows. Produced by NYRP, the track’s fusion of upbeat rhythms and introspective lyrics reinforces Loye’s status as one of Nigeria’s most promising young artists, delivering music that resonates with his generation.
“Story” is now available on all streaming platforms
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