Samm Henshaw releases brand new single ‘Jumoke’, an Afro-Folk Pop song, created with the
lovestruck lyricism and heartfelt soul. Layered on a smooth bass, rooted in traditional percussion
and sprinkled with a little sax, Samm Henshaw leans into his Nigerian heritage to bring back
nostalgic feelings with this mid-tempo, poetic love song.
On ‘Jumoke’, the South London-bred singer/songwriter/multi-instrumentalist skillfully serenades
with a simple narrative of love, encompassing adulation, romance, longing, admiration and the
necessary elements for enduring love. Samm Henshaw also expresses his fears about life
without ‘Jumoke’. Shaped by producer Gaetan Judd, this song’s emotive storytelling
harmoniously blends with its infectious rhythms and diverse instrumentation.
Henshaw shares, “On October 6, 2022, we lost someone incredibly special, my Uncle Steve. He
was a light in every room he entered, and he encouraged me to create songs celebrating our
Nigerian heritage. ‘Jumoke’ was born from his inspiration, but sadly, he passed away before
hearing it. This release is dedicated to Steve, and the song’s master will be owned by his four
children. ”Jumoke” is a celebration of African love and life in his honour.
The music video for ‘Jumoke’ was directed by Timi Akindele-Ajani and Samm Henshaw. It was a
result of the singer posting on social media that he was looking for weddings he could attend as
he wanted to shoot something authentic. In exchange for the footage, Samm would perform at
the wedding. The result is beautiful; it’s remiscient of an old home video, a really sweet memory.