From humble beginnings in the church choir to producing hits for top Nigerian artists, this producer’s journey is a testament to hard work and divine guidance. With a foundation in church music and influences from renowned producers, his unique style has made waves in the industry. Let’s dive into his inspiring story and creative process.
NYRP
1. What was your journey like from starting out to producing for artists like L.A.X and Ayo Maff?
It’s been amazing. God has been faithful. I started making music in church, playing a few instruments in the choir. From that point, I knew I wanted to be a producer, so I kept working towards it. Fast forward to now, and I can only say God has been amazing.
2. Was there a particular moment or track that you feel really put you on the map in the Nigerian music scene?
The first track that really put me on the map was Candy Bleakz – Wale. That song opened a lot of doors for me, and I’ll forever be grateful I took that train ride to Lagos.
3. What influences from your own life or background have shaped your production style?
Church music is my foundation because I spent years in the choir making music. Beyond that, I’ve been heavily influenced by producers like Pheelz, Sarz, and Jon Bellion, whose styles have shaped how I approach production.
4. When collaborating with artists, do you try to tailor your beats to their style, or do you bring your own vibe into the mix regardless?
I always bring my own vibe to the mix, but I also take elements from the artist I’m working with. It’s about merging both energies to create something magical.
5. What’s your creative process when creating a beat?
It’s all about the melodies for me. I usually start with melodies and build everything else around what they inspire. On rare occasions, I’ll start with drums, but melodies are usually the foundation.
6. How do you approach each collaboration differently?
Every artist has a unique style and audience. I try to tap into that and make music that reflects both our angles. It’s like starting with a blank canvas and creating a new piece of art each time.
7. How do you connect with an artist’s vision while maintaining your own style?
I balance it by combining my vibe with theirs. It’s about finding the sweet spot where both styles align organically.
8. Have there been any tracks or collaborations that pushed you out of your comfort zone or taught you something new about your craft?
Yes! There’s a song I worked on recently that isn’t out yet, but it really pushed me to explore a new sound. It had me channeling my inner chakra—very different from my usual style.
9. What’s been the most memorable or surprising experience you’ve had working in the studio with an artist?
One time during a session with L.A.X, my laptop locked me out for an hour just as we were about to start. Instead of stressing, we ended up watching a football game and just chatting. Eventually, the laptop unlocked itself, and we made magic. It was funny how relaxed we stayed about it.
NYRP ’24 Credits | Artwork by TariusNG
10. As a producer, how do you keep evolving?
I constantly listen to other genres and retro listen. I believe you have to revisit the past to create for the future.
11. What are some challenges unique to producers in Nigeria, and how have you managed to overcome them?
The dollar-to-naira exchange rate is a big challenge because we pay for tools and software in dollars, which is expensive. Also, many clients try to underpay producers. To overcome this, I’d advise getting a representative to help negotiate fair deals.
12. What do you think is the biggest challenge facing Nigerian producers today?
Same as question 11—the financial challenges and undervaluation of producers.
13. Are there any dream collaborations you have, either within or outside of Nigeria?
I’d love to work with Fridayy—his voice is incredible. I also dream of working with Justin Bieber.
14. Do you have any advice for young or upcoming producers who are trying to break into the industry?
Work hard and pray consistently. Also, collaborate as much as possible—it speeds up your growth since everyone has access to different networks.
15. If you could reimagine a classic Nigerian song in your style, which one would you choose, and what would your approach be?
Definitely Wande Coal’s Ololufe. I’d reimagine it with a fresh verse from Fave while keeping the soulful vibe intact.
16. What’s a track you’ve produced that you feel captures your best work so far, and why?
There are many, but No Pity and Everyday by Kold and Aema stand out. They allowed me to experiment and showcase what I can do when an artist is open to new ideas.
17. Do you have a “signature sound” or particular element you like to bring into every track?
Yes, the piano. It’s a recurring element in my productions because of its versatility—it works well on almost any record.
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