Three emerging Nigerian talents are shaking up London’s music scene with a sound and presence that refuses to be ignored. Known collectively as The Signboard Bandits, producer SAHMIE (real name Samuel Mackson Mamman), rapper-singer Binny Boy (Ubin Mackson), and Nigerian Irish vocalist Mila GXG (Michael Babatunde Fagbamila) have captured attention with their new smash single “Premium High”, a track that has quickly become a street anthem across the UK capital. The single, produced by SAHMIE, delivers a heavy and intricate Afro-pop beat layered with influences from both Lagos nightlife and London’s urban sound, matched by Binny Boy’s playful but commanding hook and Mila GXG’s smooth melodic delivery. Their combined artistry results in a track that feels both familiar and forward-looking, fusing Nigerian and British street culture into something distinctly their own.
But what truly sets this trio apart is the way they have brought their music into the public sphere. Instead of relying solely on digital promotion, the group have been carrying a single six-foot hand-painted sign — designed and created by Mila GXG and inspired by London— across key parts of London. Bearing their now-signature slogan “London girls shake your bumper,” the striking artwork has appeared in Camden Town, Borough Market, Camden High Street, and even outside Arsenal’s Emirates Stadium. This bold, physical statement has turned everyday city spaces into cultural talking points, sparking over 100 organic social media posts as Londoners stopped to record, dance with, and share the moment across TikTok and Instagram. In an era of algorithm-driven promotion, the Bandits have shown that grassroots creativity and a fearless street presence can cut through the noise in a way that feels authentic, disruptive, and immediate.
The success of Premium High is not confined to London alone. The single has begun generating consistent radio play in Lagos, where Afro-pop continues to dominate airwaves, and has already earned co-signs from tastemakers including DJ AG Online, Smada, Oshamo, and Zion Marley, grandson of Bob Marley. These endorsements point to the track’s cross-cultural resonance and its ability to bridge the Atlantic, connecting audiences in Nigeria, the UK, and beyond. Importantly, this is not the trio’s first foray into the spotlight: earlier releases such as “Shalewa” and “Enjoyment” and “can you answer?” laid the foundation for their current momentum, showcasing the playful energy and layered sound that have become their hallmark. With an upcoming EP titled Premium Times in the works, the group is poised to further expand their sonic universe and deepen their influence on both sides of the diaspora.
The rise of The Signboard Bandits is a reminder that cultural innovation often begins at street level, where music, identity, and community converge. By blending the pulse of Afrobeats with the grit of London’s streets, and by pairing studio craftsmanship with daring grassroots marketing, SAHMIE, Binny Boy, and Mila GXG are writing a new chapter in the story of contemporary Afro-pop. The streets of London are moving to their rhythm, Lagos airwaves are amplifying their sound, and the world is beginning to take notice. With Premium High, The Signboard Bandits are not just making a hit record—they are making a moment.
Listen to ‘Premium High’ HERE.
Leave a Reply